PODCAST EPISODES

No more foraging for the perfect foundation, bronzer, <fill in the blank> to accentuate your beautiful brown skin. On today’s episode, I am thrilled to chat with Shemika Harmitt, an accomplished beauty publicist and the founder of the Indie brand, Prime Beauty Cosmetics. Prime Beauty’s philosophy is: “Our beauty needs are primary. Not secondary.” Since its launch, Prime Beauty has received an outpouring of support from celebrities and influencers such as Cardi B and Nyma Tang as the brand redefines beauty standards and offers inclusive products for women of color. We discuss inclusivity in the beauty industry, Shemika’s journey launching Prime Beauty, and tips she has for  others starting their own business.

Topics Covered: 

• How and why Shemika founded Prime Beauty Cosmetics 
• How Prime Beauty Cosmetics celebrates women of color
• Inclusivity in the beauty industry
• Challenges faced after launching Prime Beauty Cosmetics
• Finding beauty products for deeper skin tones
• The demand for bronzers accentuating deeper skin tones
• Research and marketing strategies
• Where Shemika draws inspiration
• Advice for others starting their own business
• Funding your business

Highlights:

• “If you’re not inclusive within your company, then what you put out there doesn’t really matter.”
• “Black women have been my biggest cheerleaders.”
• “If you’re not marketing an existing product and no one knows it exists, then people can’t buy it.”

Connect with Shemika: 

On her website: www.primebeautycosmetics.com 

On Twitter: @theprimebeauty 

On Instagram: @theprimebeauty

By E-mail: info@primebeautycosmetics.com

If you enjoyed this episode, please share it! Leave a review and rating on iTunes, Google Play, Stitcher, or Spotify. Reviews and ratings are really important to the ranking of the show. And feel free to send feedback and questions to breakconcrete@gmail.com.